Diversify your portfolio with Alternative Assets

June 25, 2025

Diversify your portfolio with Alternative Assets

The typical investor’s portfolio has undergone a radical transformation over the past decade, as alternative assets like real estate and private credit have become more commonplace. Gone are the days of the 60/40 stock and bond portfolio, and alternative assets are no longer the future of investing - they are the present.

But a major transformation is happening within the world of alternative assets and private markets. Traditionally, many of these asset classes have been the domain of institutional investors only, but more than ever they are becoming accessible to individual investors, regardless of net worth.

The changing world of Alts

Alternative assets offer potential for enhanced returns, better diversification, and are often uncorrelated to public markets and partially insulated from macroeconomic conditions. They do generally have significantly less liquidity than public market assets, and as such, have to offer more attractive returns to bring in investor capital.

Because of this, institutional investors have been allocating large percentages of their portfolios to alts for years, and asset managers have started to look elsewhere for growth. Major alternative asset managers such as Blackstone, Apollo, Ares, and others, have been trying to attract the high net worth market. Historically, alternative asset funds have had minimum investment amounts of $5 million or more, but recently, many have offered fractionalized shares to some funds at a $2,500 minimum to the public at large. For example, 25% of Blackstone’s overall AUM now comes from individual investors.

However, in order to gain access, investors have to go through wealth managers and what can be a cumbersome and difficult process. Access to funds from the world’s biggest and best alts managers has not been available anywhere digitally. That is about to change, with a new platform open to all investors with access to multiple alternative asset classes and private funds.

How to get access to the best Alts funds

How can individual investors get exposure to alternative asset funds?

  • “Human” Wealth Managers / Financial Advisors

    • High net worth entry barriers - many will not take clients with less than $1 million in their portfolio

    • Do not address the ever-increasing number of investors who self-manage their portfolios

  • Existing digital platforms

    • Most are accredited only, featuring third-party sponsored one-off private placements

    • Some are open to all investors, and they typically originate their own investments

    • None have access to funds from the big-name managers

  • Alture

    • A digital platform, open to all investors, with a low minimum, and access to the best alts funds in the world


Who is Alture?

Alture Funds is a new company disrupting the traditional model where investors can only invest via wealth managers. They are the first platform to offer digital access to large institutional funds, and it is open to all investors, both accredited and nonaccredited.

Alture was founded by Harold Hofer, the co-founder and former CEO of Rich Uncles, which offered crowdfunding real estate investments and had more than $500 million in AUM before merging with its flagship REIT and going public. Alex Cruttenden, another co-founder, was one of the first employees at the micro-investing startup Acorns, and has expertise in making an intuitive, attractive and user-friendly fintech app.

Current Offerings

Alture has partnered with Bluerock, a world class alternative asset manager with more than $18 billion in acquired and managed assets. Its sponsored interval funds invest into many other funds run by some of the world’s largest asset managers, and allows participation by smaller individual investors.

Currently, there are two offerings available on Alture, a private credit fund and a private real estate fund. The private credit fund is managed by a team who have issued more than $50 billion in loans and has a historic annual distribution of 12% which is paid quarterly*. More than 95% of the fund is allocated to senior secured debt. 

The private real estate fund invests in 35 other real estate funds, including those managed by Blackstone, CBRE, and Invesco, and has more than $4 billion in AUM. It also delivers quarterly distributions (currently, 5.25% per year*) with the potential upside of asset appreciation as well as real-estate related tax benefits.

In each instance, the current distribution levels exceed those of the few platforms that offer their own proprietary funds.

Why invest with Alture?

Alture offers everyday investors the ability to get access to institutional-grade investments from the best fund managers in the world with long track records of performance. Retail investors can now take advantage of the institutional expertise that manages trillions of dollars.

With Alture, unlike other platforms that originate their own investments, there is no platform risk. Those companies could run into issues and go out of business, putting your funds in jeopardy. Because Alture is partnered with third-party sponsors, your investment is with established companies with billions of dollars in AUM.

Historically, Bluerock’s returns have outpaced competitors, and provide predictable income, capital growth, and tax benefits. While these products are ideal for investors looking for long-term investments, there are quarterly liquidity options available if necessary. Investors can redeem shares priced at the quarter-end net asset value (NAV), with a cap of 5% of all outstanding shares. While there has been some redemption gating on Bluerock’s real estate fund, where redemption demand exceeded the 5% cap, this cap on the private credit fund has never been reached, meaning all investors who wanted to redeem have been able to. 

The cost of access to the Bluerock funds is a one-time upfront fee of 5.75% (payable to Bluerock and to Alture Funds’ broker-dealer) of the investment amount. This one-time fee should be analyzed in the context of how long an investor anticipates owning Bluerock fund shares, and also in the context of the Bluerock funds’ annual distributions versus the annual distributions paid by other funds.

Alture is designed with the everyday investor in mind - you can be invested into a fund within minutes with a low minimum investment. It is entirely digital, so it’s easy to use and track your results, and all the paperwork is handled for you. As Alture expands their offerings to include different operators and an array of asset classes, such as private equity, hedge funds, and infrastructure, it will be a one-stop shop to diversify your portfolio. Investors won’t need to pick and choose between platforms, they can simply use Alture.

Everyday investors now have the unprecedented ability to diversify their portfolio with alternative assets and go beyond traditional portfolios. With Alture, anyone can get access to exclusive alts funds that produce consistent passive income for a low minimum investment.

Disclaimer:

* Past performance does not guarantee future results.

Investing in Alternative Investments is speculative and involves substantial risks. The “Risk Factors” section of the
Prospectuses contain a detailed discussion of risks that should be considered before you invest. These risks include,
but are not limited to, illiquidity, complete loss of invested capital, conflicts of interest, blind pool risk, and any public
health emergency. Further, there is no assurance that any Alternative Investment will be able to achieve its
investment objectives.

Alture is an alternative investment website (“Site”) operated by Alture Funds ("AF," "we," or "us"). Securities are
offered through Nortlov Securities, LLC ("Nortlov"), a registered Broker-Dealer and member of FINRA
(http://www.finra.org/) and SIPC (http://www.sipc.org/). You can review the broker check for Nortlov at
(https://brokercheck.finra.org/firm/ summary/318546). Nortlov Securities does not provide tax, accounting, or legal
advice to our clients, and all investors are advised to consult with their tax, accounting, or legal advisers regarding
any potential investment.